Krishi Prasaar Seva


Media Lab Asia      ANGRAU      PJTSAU
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About IIDS

Interactive Information Dissemination System (IIDS) is an integrated model to address the problems of farmers by using ICT applications right from the choice of inputs in the farming system to marketing of the farm products in location specific manner. Farmers are required to be registered with their farm and other details. The agri expert would provide the personalized solution based on the inputs provided by the farmers and his available farm profile. Also this system would allow farmers to send images / videos of the field along with their queries by using a smart phone. This system would be helpful in addressing farmers information needed on important aspects in location specific manner.

IIDS is an outcome of a comprehensive need of assessment study which was carried out to develop an understanding of the agriculture related information needs and problems of the farmers. The study includes a primary survey using Structured Schedules, Focused Group Discussion and Participatory Rural Appraisal. Total 26 ICT initiatives in agriculture were studied covering 1381 Farmers in 57 selected sample villages across 12 states of India to elicit the felt need of the farmers, prioritize their perceptions and bring out the reality of the issues involved in development of ideal ICT based applications for agriculture. Apart from the field study of farmers and ICT initiatives, a series of regional and national workshops were organized with different stakeholders including Agriculture Domain Experts (State Agriculture Universities Department of Agriculture, ICAR, ICRISAT etc), Technologists (IITs, IIITs, CDAC, ISRO, NIC etc), Private Industries (IFFCO, NCMSL, ITC etc) and NGOs (MSSRF, BIAF, Dhan Foundation etc).